The Crisis Communication Strategy Hidden in Brad Pitt’s F1 Press Conference
There is a scene early in the movie F1 that every business leader should study. Brad Pitt plays Sonny Hayes, a driver coming back to the sport after thirty years away. He walks into a press conference, and a reporter sits there ready to bury him. Before you read another word, watch how Sonny answers. […]
When the Founder Becomes the Brand Exposure Risk
Blake Brown was Target’s largest haircare launch on record. In its first three and a half weeks on shelves, the brand generated close to $5 million in sales and $16 million in media impact value. The products scored well in consumer testing. Customers liked them. By every early measure, the launch was working. Then came […]
Is AI Safe for Your Business?
AI Risks in Business Leaders Should Understand Before Artificial Intelligence Creates a Crisis Artificial intelligence is already inside your business. In many cases, it arrived long before leadership put rules around it. An employee used it to summarize a report. Someone else used it to draft marketing copy. A manager asked it to review data, […]
When Politics, Social Media, and the Workplace Collide
The death of Charlie Kirk reignited questions about how political speech online collides with the workplace. In Colorado, employee expression is legally protected in many cases, but reputational risk is another story. When personal posts go public, both employees and employers face exposure. The challenge is not choosing sides, but preparing for the crisis that follows.
Crisis Management Strategies Every Business Should Have
Most businesses don’t think about crisis management strategies until it’s too late. This article breaks down how to build a response plan that protects your brand, aligns your team, and keeps you in control when disaster hits.
Why Every Law Firm Needs a Legal Public Relations Strategy to Protect Its Reputation and Win More Clients
Legal battles don’t just happen in the courtroom—they unfold in the media and public opinion as well. A single controversy can permanently damage a law firm’s reputation if not managed properly. Legal PR is essential for safeguarding credibility, mitigating risks, and ensuring law firms maintain client trust. Discover how Ethia Strategies helps law firms take control of their narratives and protect their reputations in high-stakes situations.
How the 24 Assets Framework Builds Resilient Businesses
Every business is built on a foundation of key assets. These aren’t just physical things like buildings or inventory but intangible elements like your team, processes, intellectual property, and brand. Daniel Priestley’s 24 Assets Framework is a simple yet powerful way to identify, manage, and strengthen these assets to ensure your business thrives. Here, we’ll […]
What Is Brand Strategy and Why Does It Matter?
When it comes to running a business, the focus is often on transactions: selling products, providing services, and managing logistics. While these aspects are essential, they don’t make a business memorable. That’s where brand strategy comes into play. A brand strategy is more than just a marketing plan—it’s the foundation for creating an emotional connection […]
Navigating a Polarized Landscape: How Businesses Can Thrive Amid Divisive Issues
In today’s polarized environment, the divide extends beyond politics and social media into business, impacting customer relationships and bottom lines alike. Many businesses face a tough choice: stay true to their values and risk alienating customers, or stay silent and risk appearing disconnected. In this post, we explore how businesses can utilize brand resilience strategies […]
Turning Crisis Into Opportunity: How Entrepreneurs Can Thrive in the Face of Setbacks
In business, crises are inevitable, but they don’t have to be the end of the road. At Ethia Strategies, we believe that from crisis comes opportunity. Whether it’s a PR misstep, financial challenge, or operational hurdle, these moments can be the catalyst for innovation, growth, and strengthened brand reputation. In this post, we explore how entrepreneurs can turn adversity into an advantage by reframing challenges, communicating transparently, and staying true to their core values. Learn how to navigate tough times and emerge stronger with the right crisis management strategies.