Law firms like to believe they’re immune to crisis.They’re not. In 2025, reputation moves at the speed of rumor. A single social post, courtroom comment, or client misstep can trigger a media firestorm, and most law firms are caught flat-footed when it happens. The...
A clear, strategic guide for protecting your reputation when leadership becomes the story When a CEO’s personal choices go public, the company’s reputation is instantly on the line. That’s precisely what happened when Astronomer Inc. CEO Andy Byron was caught on...
Data breaches are no longer a matter of if—they are a matter of when. Whether it’s through phishing attacks, ransomware, or insider threats, unauthorized access to sensitive data can expose businesses to legal risk, reputational damage, and financial loss....
Few things are as valuable yet neglected as branding awareness. Most business owners think awareness means getting seen. They’re wrong. And that mistake costs them thousands in lost opportunities daily. What Branding Awareness Really Is Branding awareness goes...
Crisis isn’t a matter of if—it’s when. These 5 crisis management strategies will protect your brand, align your team, and help you move fast when your reputation is on the line. There’s no warning siren.No flashing light telling you a crisis is coming.Without strong...
Why Risk Assessment Frameworks Matter Uncertainty is a constant in business, but risk assessment frameworks provide a structured approach to identify, analyze, and manage potential threats before they escalate into crises. Without a clear framework, companies operate...
Why Crisis Management Requires Proactive Communication Crisis management is not just about responding when a disaster strikes—it’s about controlling the narrative before it controls you. The most effective organizations don’t just prepare for crises; they anticipate...
Why Law Firm Media Relations Matter Many law firms focus on legal strategy but neglect law firm media relations, which can shape public perception of a case just as much as courtroom arguments. In high-profile cases, attorneys are not just presenting legal...
Winning in the courtroom does not always mean winning in the court of public opinion. Imagine securing a favorable verdict for a client, only to find your law firm at the center of a media storm. Headlines distort the facts, social media erupts with misinformation,...
A strong Startup PR strategy can be the difference between an unknown business and a brand that dominates its industry. While many startups focus on paid ads, smart founders understand that public relations (PR) builds trust, attracts investors, and fuels long-term...
