Brand Management

When Politics, Social Media, and the Workplace Collide

When Politics, Social Media, and the Workplace Collide

The death of Charlie Kirk reignited questions about how political speech online collides with the workplace. In Colorado, employee expression is legally protected in many cases, but reputational risk is another story. When personal posts go public, both employees and employers face exposure. The challenge is not choosing sides, but preparing for the crisis that follows.

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Why Every Law Firm Needs a Legal Public Relations Strategy to Protect Its Reputation and Win More Clients

Why Every Law Firm Needs a Legal Public Relations Strategy to Protect Its Reputation and Win More Clients

Legal battles don’t just happen in the courtroom—they unfold in the media and public opinion as well. A single controversy can permanently damage a law firm’s reputation if not managed properly. Legal PR is essential for safeguarding credibility, mitigating risks, and ensuring law firms maintain client trust. Discover how Ethia Strategies helps law firms take control of their narratives and protect their reputations in high-stakes situations.

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What Is Brand Strategy and Why Does It Matter?

What Is Brand Strategy and Why Does It Matter?

When it comes to running a business, the focus is often on transactions: selling products, providing services, and managing logistics. While these aspects are essential, they don’t make a business memorable. That’s where brand strategy comes into play. A brand...

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Turning Crisis Into Opportunity: How Entrepreneurs Can Thrive in the Face of Setbacks

Turning Crisis Into Opportunity: How Entrepreneurs Can Thrive in the Face of Setbacks

In business, crises are inevitable, but they don’t have to be the end of the road. At Ethia Strategies, we believe that from crisis comes opportunity. Whether it’s a PR misstep, financial challenge, or operational hurdle, these moments can be the catalyst for innovation, growth, and strengthened brand reputation. In this post, we explore how entrepreneurs can turn adversity into an advantage by reframing challenges, communicating transparently, and staying true to their core values. Learn how to navigate tough times and emerge stronger with the right crisis management strategies.

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