The tragic shooting of United Healthcare CEO Brian Thompson outside a New York City hotel is a sobering reminder of the unpredictability of crises. High-profile incidents like this impact individuals and reverberate across entire organizations, testing their...
When it comes to running a business, the focus is often on transactions: selling products, providing services, and managing logistics. While these aspects are essential, they don’t make a business memorable. That’s where brand strategy comes into play. A brand...
Rebranding can be a powerful strategy for revitalizing a company, attracting new customers, and maintaining relevance in an ever-evolving market. However, it can also be fraught with risk—especially when a brand has a strong, well-established legacy. The recent hype...