In today’s fast-paced business environment, proactive risk management is essential. Risks are inevitable—from social media missteps to unexpected crises—and how a business handles these challenges can define its reputation and long-term success. At Ethia Strategies,...
The tragic shooting of United Healthcare CEO Brian Thompson outside a New York City hotel is a sobering reminder of the unpredictability of crises. High-profile incidents like this impact individuals and reverberate across entire organizations, testing their...
When it comes to running a business, the focus is often on transactions: selling products, providing services, and managing logistics. While these aspects are essential, they don’t make a business memorable. That’s where brand strategy comes into play. A brand...