Every business is built on a foundation of key assets. These aren’t just physical things like buildings or inventory but intangible elements like your team, processes, intellectual property, and brand. Daniel Priestley’s 24 Assets Framework is a simple yet powerful...
In today’s fast-paced business environment, proactive risk management is essential. Risks are inevitable—from social media missteps to unexpected crises—and how a business handles these challenges can define its reputation and long-term success. At Ethia Strategies,...
The tragic shooting of United Healthcare CEO Brian Thompson outside a New York City hotel is a sobering reminder of the unpredictability of crises. High-profile incidents like this impact individuals and reverberate across entire organizations, testing their...
When it comes to running a business, the focus is often on transactions: selling products, providing services, and managing logistics. While these aspects are essential, they don’t make a business memorable. That’s where brand strategy comes into play. A brand...
Rebranding can be a powerful strategy for revitalizing a company, attracting new customers, and maintaining relevance in an ever-evolving market. However, it can also be fraught with risk—especially when a brand has a strong, well-established legacy. The recent hype...
Crisis management is more than just a reaction to unforeseen events—it’s a vital strategy for business survival. When executed effectively, a crisis management plan can protect your brand, maintain stakeholder trust, and enable a quicker recovery. However,...
Imagine you’ve built a thriving business, but one day, a public misstep or unexpected data breach puts everything you’ve worked for at risk. How do you protect your company from potential fallout and rebuild trust? In today’s fast-paced, digital landscape, business...
In today’s polarized environment, the divide extends beyond politics and social media into business, impacting customer relationships and bottom lines alike. Many businesses face a tough choice: stay true to their values and risk alienating customers, or stay silent...
In business, crises are inevitable. Challenges can shake the foundation of even the most prepared entrepreneurs, whether it’s a public relations disaster, a financial hurdle, or an unexpected operational setback. But while crises can threaten to derail progress, they...
Running a business involves taking calculated risks to foster growth, but not all risks are worth taking. Some can be anticipated and avoided. That’s where a competent business risk management team comes in, guiding you to identify and mitigate risks that could...
